Jeffri Shahul Hamid is a Malaysian entrepreneur, technology leader and digital innovator with over two decades of experience building and transforming technology businesses. A Mechanical Engineering graduate from University College London, he began his career in 1999 building regional data centres before founding Teneo Group in 2002. Today, he is Founder and CEO of Weblite, a technology and digital transformation company, and Founder of Enginemailer, Malaysia’s homegrown email marketing and automation SaaS platform serving customers globally. Over the past 24-months, Jeffri has focused extensively on AI-led transformation, moving beyond experimentation to deploying AI across sales, customer engagement, software delivery and business operations. He advocates treating AI as a force multiplier for people and organisations, with a practical focus on building real workflows, adopting AI agents and rethinking how businesses operate. He regularly shares his experiences on AI, entrepreneurship and the future of work through his “Rebuilding with AI” series and industry forums.