Crystal Lim is a B2B Influencer, Corporate Storyteller, TEDx Speaker, podcast host and HRD Corp Accredited Trainer, with over 35,000 followers on LinkedIn. Two years ago, she transitioned from full-time employment to building her own business – helping organisations and leaders strengthen their digital presence through storytelling. Today, she works with companies, brands, and leaders to transform how they show up online – turning corporate messaging into human, relatable stories that build trust, influence, drive real business opportunities, and attract talent. She also guides industry leaders on employer and personal branding, thought leadership, content creation, and storytelling. Also known as the “Toifie Queen,” she has been featured in The Expat Magazine and on BFM 89.9 Radio, where she shares her journey as a LinkedIn influencer and how her “toifies” (toilet selfies) are used to humanise content and spotlight corporate culture.