With over 25 years of financial leadership across industries—including media, telecommunications, manufacturing, and consumer goods, Chee Keat has witnessed first-hand how rapidly the business landscape evolves. His career has spanned multiple countries, including Malaysia, Hong Kong, Thailand, Philippines ,Indonesia and Sri Lanka, providing him with a broad regional perspective. This extensive cross-industry and international experience has shaped his belief that CFOs must adopt a forward-looking approach, continually adapting to evolving business landscapes rather than relying solely on past successes. They must break away from legacy thinking and embrace future-forward leadership—balancing financial management with innovation and agility.